Data Science: Classification

The Problem

A dataset on Purchases from an Online Retail Store, gathered over a certain duration of time, with decently large demography of customers is given. It will not be linked in this post as the dataset is over 40MB. The Store wants to perform a Market Segmentation to identify relevant clusters in its customer database.

Some sort of a Consulting Report for the Store should be written so that they can identify clusters in their customer base, recognize the market segments, and formulate their marketing strategy accordingly. The consulting report should be based on your exploratory analysis of the data, and of course, on your clustering and its interpretation.

The Solution

As a separate HTML has been generated by R Studio, it shall be linked from this post. Explanations are found in the file below, so do take a look!

Click here

Written on February 5th, 2019 by Tan Sheng Rong