Tan Sheng Rong.
Data Science: Consulting Report
The Problem
A dataset on Purchases from an Online Retail Store, gathered over a certain duration of time, with decently large demography of customers is given. It will not be linked in this post as the dataset is over 40MB. The Store wants to perform a Market Segmentation to identify relevant clusters in its customer database.
Some sort of a Consulting Report for the Store should be written so that they can identify clusters in their customer base, recognize the market segments, and formulate their marketing strategy accordingly. The consulting report should be based on your exploratory analysis of the data, and of course, on your clustering and its interpretation.
The Solution
Due to the nature of this assignment, which is based on a rather big dataset, it shall be linked to an external HTML. Otherwise, it would clutter the website. Explanations are in the files below, so do take a look!
Written on March 7th, 2019 by Tan Sheng Rong